Lil Nas X has been racking upward corporate endorsements the past two years. One of our favorites is the incomparably queer, colorful entrada for Coca-Cola-owned vitaminwater where he gets to wear many fabulous outfits.

The "Nourish Every You" campaign has six campy spots and each ad aligns with ane of the vitaminwater flavors, which Coca-Cola hopes volition connect with Generation Z in particular.

The unreleased rail "Requite Me Ane Chance" is featured in each ad, giving it buzz and familiarity before it's widely available.

Sporting a flowing cherry outfit in "Xxx Zero," Lil Nas X reaches out to the knee of a immature man while a adult female spies on them but thanks him on.

"Go on, Lil Nas X! Nourish that fiery yous!"

The object of his affection tries to requite him a beverage but clumsily splashes it on the star'south face.

Next, walking down Hollywood Boulevard in a flowing white dress and earrings, a gust of wind blows his wearing apparel up, Marilyn Monroe-style. Impressed, a woman comments, "Now that'due south one nourished man."

For "Shine," Lil Nas X lays on a chaise lounge and announces, "My skin is giving reptile" while flashing sparkly fingernails. Answering a matching sparkly cell phone, he says to the caller, "I demand you." With help from an banana, he turns into Glamazonian You.

The edgy, 23-year-old star has racked up a string of endorsements over the past few years.

His breakout Vocal of the Year, "Old Boondocks Road," came to life on the Super Bowl for Frito-Lay'due south Doritos brand in 2020. Lil Nas X and then appeared equally Father Christmas in an animated Uber Postmates stop-of-year advertising, featuring his vocal "Vacation." He was again on the Super Bowl in 2021 – this time for Logitech and promoting "Montero (Call Me By Your Proper noun)." Before this year, he debuted a commercial for Ultimate Ears, featuring a version of the hit "That's What I Want."

The vitaminwater entrada reminds us of the campy 2021 Uber Eats campaign, when Lil Nas X teamed upwardly with Elton John in several more amazing outfits.

Although the ascent star has several large music hits, Lil Nas 10's internet worth is estimated at $vii million and so far.

If the hits keep coming, so will the endorsement deals.

Michael Wilke has covered LGBT issues in advert since 1992, is the founder of Commercial Closet/AdRespect.org, and Senior United states of america Consultant for LGBT marketing and diversity firm Out Now.